Campaign
Cornell is in the so-called silent phase of a $3 billion campaign.
When a university embarks on a campaign, it typically assesses the feasibility
of achieving a particular goal by exploring the willingness of key alumni
to contribute to advance its mission. It simultaneously approaches major supporters
to see if they would pledge to support particular initiatives, and their
pledges and gifts form a nucleus fund. Before a public announcement of a campaign
is made, therefore, the university will already be certain of a number of significant
donations. For the past year the senior administrators of the university
have been developing a list of potential items to include in the campaign.
These wish lists have been evaluated by Alumni Affairs and Development in conjunction
with the president, provost, trustees, and others. Dialogs with units have
resulted in aligning the lists more closely with university priorities. The
Library’s list includes renovation of Olin and Uris libraries, endowment
for expanding and deepening the collections, support for digital initiatives,
and funding for new staff positions. In recent months Marisue Taube and I
have been reaching out to alumni with a strong interest in the Library, collections,
or information technology. We are seeking to increase the number of library
friends we currently have and to raise awareness of the Library’s role
in supporting the academic enterprise. In the coming years, we and others
will be on the road, making presentations about the Library’s endeavors
and building a network of advocates and donors who can help us achieve our
goals and priorities.
Next: Kudos