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Marketing Web Sites
- AAAAgencySearch.com is a database of members of the American Association of Advertising Agencies. Search the database by agency name, brand or client name, by billings, number of employees, industry experience and category specialties (e.g. African American market, or Business-to-Business marketing. The search engine returns a list of matching agencies and provides the above information for each agency.
- Ad-Resource contains a list of links to various websites describing web advertising rates, guides to interactive advertising, and other resources related to advertising. (NOTE: MarketMatch and SRDS are two fee-based web ad rate guides which provide useful data. The free ad rate guides are typically far less comprehensive and current.)
- Advertising Age publishes the full-text of recent top stories from it's print publication. It has an Interactive Daily, which contains articles about web marketing and critiques of web marketers. It contains rankings of global marketers. Marketing and web marketing conference and event calendars are posted.
- Advertising World is a service that links to marketing web sites. Come here for directories of agents, associations, market research firms, and PR firms. Find sites dealing with consumer psychology, coupons, web marketing and more.
- Adweek provides free article excerpts as well as the full-text of one feature story from each of its three major print publications: Adweek, Brandweek, and Mediaweek. The site also posts daily internet marketing newswires and spotlights various brand marketing campaigns.
- Agency ComPile is a database of advertising, public relations, direct marketing, design, sales promotion, interactive, yellow pages, recruitment, and media buying agencies. It provides profiles at the agency level which include a brief overview, client lists, and specialties. Searchable by a variety of criteria.
- Dentsu Online Gateway provides data on Japanese advertising expenditures. Click on Dentsu Data to retrieve data.
- GreenBook is a directory of marketing research companies and services. It features a comprehensive (over 1400 listings) searchable directory of marketing research firms and focus group facilities. Visitors can search for companies by research services (400+ service categories), location, name, or a combination of the above.
- MarketScope provides historical quarterly newspaper advertising expenditures and ad volume. It also provides readership information, average newspaper prices, and circulation data.
- Marketing Resource Center is a site that focuses on marketing and the internet.
- STAT-USA is the Internet source for business and economic information produced by the Federal Government. STAT-USA gathers information from over 50 Federal agencies and distributes from a central source. STAT-USA includes U.S. economic data & release calendars, exchange rates, industrial data, and consumer credit reports. Its international side includes trade opportunity leads, international industry reports, market analysis, imports, exports, and guides for U.S. companies doing business in different countries.
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