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Market Research Web Sites
- The Gallup Organization freely provides much of their polling results online. Includes public opinion on social issues, business, politics, and technology. Contains survey results on respondent's health habits, recreation and leisure time, and attendance at arts and cultural events.
- J.D. Power and Associates
provides free access to part of its market research online. Contains
annual award reports for the automotive, telecommunications, credit card,
and travel industries, and provides access to a searchable database of
statistical and descriptive excerpts from its annual studies.
- Survey of Consumer Finances (SCF) is a triennial survey of the balance sheet, pension, income, and other demographic characteristics of U.S. families. The survey also gathers information on the use of financial institutions. The links to the surveys provide summary results of the surveys, codebooks and related documentation, and the publicly available data.
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