|
Choices
3
| Description |
Choices 3 provides detailed
market research data on consumers of different products
and services, using demographic, product, brand, media,
and lifestyle statistics based on the Simmons' National
Consumer Survey. |
| When
To Use |
Use Choices 3 to create
customized reports analyzing the demographic and psychographic
trends or product users and their media choices. Demographics examined include gender, race, education, income, age, etc. Psychographics include general outlook on life, political ideology, etc. Consumer data is often available at the brand level. |
| Availability |
Choices 3 is only available
in the Management Library. |
| To
Connect |
Remote connection is not
available. |
| More
Info |
Download a Library
Guide (pdf). |
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