|
Mintel
| Description |
Mintel produces full-text
market research reports for the U.S., U.K., and a few other
European countries. |
| When
To Use |
Use Mintel when you need
detailed market research from a variety of sectors, including
consumer goods, travel and tourism, financial industry,
internet industry, retail, and food & drink. Mintel
reports discuss market drivers, market size and trends,
market segmentation, supply structure, advertising and promotion,
retail distribution, consumer characteristics, and market
forecasts.
|
| Availability |
Mintel is available to all current Cornell students, faculty, and staff, on campus or remotely. First-time users will need to register for an individual account. |
| To
Connect |
Connect directly to Mintel. |
| More
Info |
Download a Library
Guide (pdf). |
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