The following list of resources provide information on consumers of different products and services, on people with different "lifestyles," and on strategies and trends in consumer marketing for different industries.

American Generations: Who they are, how they live, what they think. Ithaca: New Strategist Publications, 2000. Data on U.S. consumers from different generations extracted from the Consumer Expenditure Survey and repackaged in an easy to use format. Compares the attitudes & behavior, education, health, households & housing, income, labor force, population, spending, and wealth of the different generational groups.Location: Reference HC 110 C6 A432x.

American Marketplace: Demographics and Spending Patterns. Ithaca: New Strategist Publications, 2001. Data on U.S. consumers extracted from the Consumer Expenditure Survey and repackaged in an easy to use format. Includes data on the spending patterns, health, labor force, living arrangement, income & wealth, demographics, and psychographics of U.S. citizens. Location: Reference HC 110 C6 A432x.

Americans 55 and Older. Ithaca: New Strategist Publications, 2001. Data on senior citizens extracted from the Consumer Expenditure Survey and repackaged in an easy to use format. Includes data on the spending patterns, income, demographics, and psychographics of senior citizens. Location: Reference HC 110 C6 C66.

Choices III. Current data set is 2000. Use this service to find data about consumers at the brand level. This is an electronic version of "Simmons Survey of Media and Markets." Location: Management Library computers 1-3..

Consumer dimensions. New York: Media Dynamics, 2001. Discusses and provides data reflecting and projecting demographic and consumer behavior trends. Includes data on internet usage and e-commerce. Some data from ACNielsen, Total Research Corp, and other market research firms. Location: Reference HC 110 C6 C66.

Consumer expenditure survey. Washington, D.C.: U.S. Department of Labor, Bureau of Labor Statistics. Nationwide, ongoing study of household spending. Location: online at http://www.bls.gov/cex/home.htm.

Factiva. Provides access to articles from thousands of business publications, including market research journals such as American Demographics. Location: Top Business Databases.

European Marketing Data and Statistics London: Euromonitor. 2003. (Annual). Statistical information on consumer expenditures, advertising, retailing, consumer market sizes, and household consumption. Location: Reference HA 1107 E89 -- much of this data is also online via Global Market Information Database.

Generation X: The young adult market. Ithaca: New Strategist Publications, 2001. Data on young adults extracted from the Consumer Expenditure Survey and repackaged in an easy to use format. Includes data on the spending patterns, income, demographics, and psychographics of young adults. Location: Reference HC 110 C6 M544x

Global Market Information Database. A marketing tool provided by Euromonitor which covers countries worldwide. It contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands, and business information sources. For United Kingdom, Germany, United States, Australia, China, Japan, South Korea, and France it provides full-text market research reports for specific products/industries. Location: Top Business Databases.

Greenbook Brandenton, Florida: New York AMA Communications Services Inc. A directory of marketing research companies and services. It features a comprehensive (over 1400 listings) searchable directory of marketing research firms and focus group facilities. Visitors can search for companies by research services (400+ service categories), location, name, or a combination of the above. The print edition is available in the Mangement Library (Reference HF5415 A2 A516).

International Marketing Data and Statistics London: Euromonitor, 2003. (Annual). Statistical information on consumer expenditures, advertising, retailing, consumer market sizes, and household consumption. Location: Reference HA 42 I56 -- much of this data is also online via Global Market Information Database.

Lifestyle market analyst. Wilmette, IL: Standard Rate & Data Service, 2003. (Annual). Provides profiles of consumers by bringing together demographic, geographic, and lifestyle information for each ADI market. Unique in that it focuses on hobbies/lifestyles (e.g. gardening, travel for business) rather than expenditures on a particular product. Location: Reference HF 5415.33 U6 L72.

The Millennials : Americans under age 25. Ithaca, NY: New Strategist Publications. Data on young consumers extracted from the Consumer Expenditure Survey and repackaged in an easy to use format. Examines the youth generation from two perspectives: (1) as independent individuals establishing themselves in the household and labor market, and (2) as children in the homes of their parents. Location: Reference HC110 C6 M55 2001.

Mintel. Provides full-text market research reports on a wide variety of consumer service and product industries and demographic groups. U.S. and U.K. coverage, plus some coverage of other countries. Location: Top Business Databases.

Survey of buying power and Media Markets. Special issue of Sales & Marketing Management. New York: Sales Management, 2002. (Annual). Tracks retail sales and population trends and provides an "effective buying income" index for all metros, counties, and major U.S. cities. Ranks metros by their sales and by specific socioeconomic characteristics. Companion volume, Survey of media markets, provides similar data plus 5 year metro market projections and current merchandise line sales statistics. Location Reference HC 106.3 S162.