| A good source for information about consumers'
personality traits, beliefs, and attitudes is The
Lifestyle Market Analyst. Using profiles of more than
12 million households, The Lifestyle Market Analyst combines
lifestyle, demographic, and geographic data in one publication.
Consumer Dimensions profiles the consumers of a large number of products
and services and includes some hard-to-find data (i.e. "U.S.
Adults Who Bought Greeting Cards by Select Demographics"
or "Profile of Adults Who Attend Select Sporting Events").
The U.S. Department of Labor produces the
Consumer Expenditure
Survey that provides information on the buying habits
of American consumers, including data on their expenditures,
income, and consumer unit (families and single consumers)
characteristics.
Next section: Demographics
|
