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Serials Pricing

Framing the topic:
For many years, the cost of scholarly serials— paper and electronic—has outstripped both indicators of inflation and university budgets. Statistics collected by the Association of Research Libraries (PDF) show that between 1986 and 2003, a period in which the Consumer Price Index grew 68% and the average monograph purchased by members of the association 82%, serial unit costs grew a whopping 215%. During this same period, the amount of scholarly publication increased markedly, serial titles by 138%. The result of these trends is that research libraries in North America are spending ever more money for ever fewer publications. We are now reaching the point where many institutions, including Cornell, are no longer able to provide access to some standard materials needed for instruction and research.

There are three major reasons for the rise in serials expenditures. The first, and best known, is the growing influence of commercial firms in scholarly publishing, especially that segment of the industry dedicated to science, technology and the social sciences. Commercial publishers charge more for their information than scholarly societies or university presses.

Second, the costs of publishing in traditional form are increasing to a point that in some disciplines it is becoming ever more difficult for scholarship to be published in a timely and useful fashion. The Modern Language Association’s ad hoc Committee on the Future of Scholarly Publishing provides an excellent overview (PDF).

Finally, the need for research libraries to purchase materials in paper and electronic formats provides additional impulse to rising serials expenditures. The substantial advantages of electronic materials (especially in ease of access and text manipulation) are of unquestionable value to scholars, and Cornell, like all major research libraries, is investing heavily in its digital holdings. At the same time, however, we must still purchase traditional materials since they continue to be the principle medium of information exchange in some fields. We are likely to remain in this state of transition from paper to digits for some years to come, and this will be very costly.

The impact at Cornell:

Cornell University Library statistics document trends similar to those reported by the Association of Research Libraries. Materials budgets on the Ithaca campus increased 185.5% between 1986 and 2004, but the number of serial titles purchased increased only 5%. The contract college libraries, despite materials budget increases of 120% since 1988, actually subscribe to 14% fewer serial titles than they did at the beginning of the period.

The most visible impact of rising prices at Cornell is cancellation of expensive journal titles. See the list of journals published by Elsevier that were cancelled in 2004.

The Cornell University Library’s Response:

In the short run, the Library has worked assiduously to fulfill its responsibility to balance the materials budget.

  • It has worked through library consortia, principally The NorthEast Research Libraries Consortium, (NERL), to negotiate more favorable pricing.
  • It has aggressively negotiated with serials vendors, including the precedent-breaking refusal to continue an agreement with Elsevier that prohibited canceling titles they published.

In the medium term, the Library has supported non-commercial serial publishing and distribution initiatives.

  • JSTOR, a collection of back issues of core scholarly journals in the arts and humanities, sciences and social sciences
  • Project Euclid, a collection of scholarly journals in mathematics and statistics, managed by the Cornell University Library
  • SPARC®, through its membership in the Association of Research Libraries (ARL), Cornell University Library helps enable the Scholarly Publishing and Academic Resources Coalition to address “dysfunctions in the scholarly communication system” by expanding competition and supporting Open Access.
  • AGORA, Mann Library is one of the principal sponsors of Access to Global Online Research in Agriculture, which provides students and researchers in not-for-profit institutions in eligible developing countries with access to journals from major scientific publishers in the fields of food, agriculture, environmental science and related social sciences.

But in the long run, only a fundamental change in the modes of scholarly communication will meaningfully address rising serial costs. That change has begun. Informed in part by an education campaign emanating from the Library, Cornell’s Faculty Senate passed a resolution that “…supports the library’s efforts to bring serials costs under control while at the same time maintaining the collection’s quality.”\ As one promising way of sponsoring change in publishing fundamentals, the Library has actively encouraged the Open Access Initiative’s efforts in scholarly e-publishing, covered in detail on this site.

What Faculty can Do:

The Cornell faculty has responded through the public support expressed in the Faculty Senate resolution and through many private gestures.

Faculty can help develop methods that will allow us to rely far less heavily on commercial publications. This can be done in part by working with scholarly societies and university presses to ensure that they are able to publish quality scholarship at reasonable prices.

Also, methods presently used for the exchange of scholarly information in individual disciplines need to be reviewed, and practicable alternatives developed and considered. Several initiatives are now underway to study or facilitate scholarly communication. See these selected links for alternative publishing options.

Third, scholars need to retain some rights to their own work, rather than signing them over completely to publishers. When submitting materials for publication, Cornell scholars should consider stipulating at the very least that their publications be freely available to the Cornell community for purposes of instruction and research. Preferably scholars should also negotiate to ensure that they retain the right to post their own publication on their own or on their institutions Web sites. More information is available at the Copyright Management section of this site.

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