Objective 4. Effectively market the library’s products and services and expand outreach and communication to new and underrepresented constituencies.
Expand services (e.g., programs, collections, professional skills sets, products, etc.) and develop a comprehensive outreach program to our current and potential user constituencies including faculty and students, alumni, library staff, and the local and New York State community.
Implementation
- Identify our audience.
- Inventory current outreach activities.
- Identify the gaps.
- Develop a strategy to close the gaps by working with a marketing consultant.
- Identify an outreach coordinator who will work with all the staff who are involved in outreach activities.
- Effectively market the things that we do well.
- Hire director for communications and media relations.
Potential Partners
- Tommy Bruce and Communication Strategies.
- Rather than partner with another institution, we should explore successful programs in other places.
Measures of Success
- Identified gaps have been filled.
- Expanded audience and their awareness of our services as determined by an analysis every two years.
- Users are satisfied with our products as measured by feedback and improved access, productivity, learning, teaching, and scholarship.
- Non-users are identified; strategies developed to reach them.