Our team of communication professionals promotes Library-wide services and events to the campus community and beyond, and facilitates communication across our organization. We collaborate with units and departments, serve as consultants for the library community, and share ideas and best practices to help colleagues meet their own communications goals.
Our scope and services include:
- Developing communication plans
- Writing press releases and feature stories
- Arranging media coverage
- Coaching on how to talk to the media
- Producing promotional items and communication pieces
- Graphic design and layout
- Photography
- Targeted digital marketing
- Library-level social media
- Coordinating and consulting on unit-level social media activities
- Internal communications
- Sharing communications best practices
- Crisis communications
Partnerships
For the greatest impact, we employ strategic partnerships and collaborations across our Library and with communication peers throughout Cornell University and in other institutions. Internal partnerships include relationships with the Cornell University Press, associate university librarians, library directors, liaisons, outreach and communications staff at unit libraries, curators and others at rare and distinctive collections, and social media practitioners.
We are the primary library contacts to non-library communications professionals. We work closely with University Relations and communications partners at colleges and units across Cornell to help the Library stay in synch with university messaging priorities and strategic initiatives. These relationships also ensure that, as appropriate, central and college communications staff and resources help promote the Library’s services, collections, programs, and events on Cornell’s outlets and beyond.